Transform Your Website with ChatGPT: Gain Insights from the Mind of Gary Vee and the World's Best Marketers

With the new ChatGPT Plus "Browse with Bing" capability, you now have access to the minds of the world's best marketers who can analyse and recommend enhancements to your website in seconds.

El Cap, Dawn Wall. Source: Imagined with Midjourney.

Hey folks, the generative AI environment is rapidly evolving, and every day appears to produce a new product, framework or capability with groundbreaking potential.

In this week’s newsletter, I’ll be discussing the new ChatGPT Plus “Browse with Bing” and how you can use it to get the opinion of your favourite celebrity marketer (Gary Vee, et al), to completely redesign your website messaging.

I’ll also cover a couple of new open source tools in the AI space that caught my attention for the no-coders out there.

The first tool is Langdock, which you can use to create and deploy your own ChatGPT Plugins into the ChatGPT Plus browser without any coding.

The second is a GUI framework called Flowise, which enables users to visually design complex LangChain flows that use external tools like web browsing, calculators and more!

If you’re looking for tools to help automate your work, this post should give you some inspiration.

Let’s dive in.

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There’s no doubt that the creators of generative AI models, such as OpenAI, Google, Anthropic and Cohere, as well as application vendors, like Microsoft, are on a hyper-competitive war footing with each other, right now.

And that’s not including the competition from the open source community too.

2023 has already seen incredible advances in the underlying large language models (LLMs) from the release of OpenAI’s GPT-4, Google’s PaLM-2, Anthropic’s Claude, and Meta’s LLaMA, and the capabilities of these models are now starting to filter into real-world applications.

I’ve mentioned in past newsletters that Microsoft 365 Copilot and Google’s Workspace (previously G Suite) are going to roll out soon, and they are expected to significantly improve the productivity of routine office tasks, like word processing, presentations, email and spreadsheets, right out of the box.

However, there will be little competitive advantage to using this type of AI tech in the medium term as it will quickly become ubiquitous.

The real advantage will be given to those early adopters and the early majority, as well as those who really learn how to use it most effectively in the long run.

Don’t be an AI laggard.

How long is the “long run”?

Nobody knows.

Personally, I’d say greater than two years is a long time from an AI perspective.

To this end, it was reported that Bill Gates laid an “AI tombstone” on Amazon and Google, by declaring that the winner of the race to build the top AI personal agent would mean,

"You’ll never go to a search site again…

You’ll never go to Amazon."

— Bill Gates

It’s true when you visit Google Search and Amazon, they already look and feel like yesterday’s tech now that we’ve all been introduced to natural language bots, and it’s only going to get worse for them without a radical makeover.

Of course, there’s still some way (and time) to go before the old Web 2 model dies out completely and is replaced by the new AI/bot-powered Internet paradigm, so in the meantime, how can you benefit from the advances in AI?

There’s more than likely a period of time where AI like ChatGPT, Bing and Bard “spits out gold” before finally putting an end to the old search and website paradigm.

By “spits out gold”, I mean, AI can help you become more productive in the old paradigm we still operate in today.

So, how do you do that?

Let’s start by using ChatGPT to review your (or anyone’s) website as a famous marketer would and ask them to suggest improvements.